Greece’s Luxury property market is now on the map

What Greece Sotheby's International Realty's new research reveals

November 25, 2025 – Athens, Greece

Greece has reached luxury property prices comparable to Mallorca, Ibiza and Tuscany, yet it still holds just 2% of the total Mediterranean market. That’s one of the headline findings from the first comprehensive study of Greece’s luxury residential market, presented by Greece Sotheby’s International Realty, which combines a survey of ultra-high-net-worth (UHNW) investors with validation from €550 million in real transaction data.

A market with significant room to grow

The research surveyed 250 respondents drawn from the company’s base of 14,300 active contacts, with findings validated against a sample of 2,145 properties from Sotheby’s International Realty’s global database. The conclusion is clear: Greece has “caught up” on price, but not yet on volume.

  • Annual transaction volume for luxury properties in Greece is estimated at €800 million to €1 billion.
  • The total Mediterranean luxury market exceeds €50 billion.
  • Greece’s share remains at just 2%, which, according to the company, points to substantial growth potential despite the price convergence.

Strong buying intent, but real competition

63% of respondents say they intend to purchase property in Greece. However, one in two is also considering other Mediterranean markets, mainly Italy (15%), France (10%) and Spain (9%). In other words, Greece is no longer a “hidden gem”: it now competes with mature destinations, where infrastructure, regulatory frameworks and environmental sustainability play a decisive role in long-term value.

International buyers account for 67% of respondents, with the US (12%), the UK (10%) and France (8%) as the leading countries of origin. Greek buyers make up the remaining 33%.

How prices compare

Analysis of a 2,145-property sample shows a striking convergence between Greek destinations and leading Mediterranean benchmarks:

Greece has, in effect, reached the price levels of mature markets, without yet matching their volume and variety of options. According to the research, this creates a need for careful valuation and qualitative upgrading of supply.

Who is today’s luxury buyer in Greece

The profile is mature and well-informed: the largest age group is 55-64 (33.6%), followed by 45-54 (29.6%), with an average age of 54. The median budget stands at €2.5 million, with 87% of buyers in the €1-5 million range.

Destination preferences differ by audience:

  • Greek buyers: Athens Riviera & Northern Suburbs (42%), Cyclades (28%), Peloponnese (15%), Ionian Islands (10%).
  • International buyers: Cyclades (40%), Ionian Islands (20%), Athens Riviera (15%), Crete & Dodecanese (10%).

The “Romantic Affluent”: an emerging buyer profile

The research highlights an emerging international buyer profile: the “Romantic Affluent”, average age 54, budget €2.5 million, seeking authenticity, harmony and an emotional connection to place rather than displays of luxury. This buyer favors architectural clarity, natural integration with the landscape and a strong aesthetic identity, qualities that Greece’s light, landscape and timeless simplicity appear ideally suited to.

Leadership commentary

Savvas Savvaidis, Chairman and CEO of Greece Sotheby’s International Realty, noted that this is the first time Greece’s luxury residential market has been analyzed by combining real transaction data with survey research. He pointed out that Greece has already achieved prices comparable to mature markets like Mallorca and Ibiza, but that completing the country’s urban and spatial planning framework, combined with greater market transparency, could attract institutional investment and give the market the depth it currently lacks.

Read more

Contact us

© Travelworks 2026

Privacy Policy