Insights Library
For over a decade, Travelworks has actively contributed to the hospitality marketing conversation through research, analysis and informed industry perspective. From white papers and market reports to op-eds, executive interviews and articles for leading media, the team draws on market intelligence and first-hand sector knowledge to explore the trends, challenges and opportunities shaping hospitality today.
Featured insights
Greece Talks 2026
Greece Talks returns to Athens on 10 November 2026 for its fourth edition. The annual forum has established itself as one of the most influential platforms for dialogue on hospitality in the Eastern Mediterranean.
Through headline fireside chats, it brings together leading international and Greek voices from hospitality, business, media, and public life. Past speakers include Prime Minister Kyriakos Mitsotakis, Charles Forte of Rocco Forte Hotels, and Monocle Editor-in-Chief Andrew Tuck. This edition will once again convene decision-makers to explore the ideas shaping the region’s future.
Conferences
Greece Talks 2025: voices shaping the future of travel, culture and identity
How design and culture redefine authentic hospitality and destinations.
Investing in Greek tourism real estate: momentum, structure, and opportunity
Among the sessions that stood out at Prodexpo 2025 was the panel on tourism real estate investment, bringing together international operators, investors, and institutional voices to discuss the evolving dynamics of the Greek market.
MPW 2025 Leading the Way Driving Value Strategies for the Future of Greece
Redefining Destination Greece: How Three Women Are Shaping the Future of Hospitality and Real Estate
A visionary dialogue on Tourism and Hospitality Trends
The Greece Talks conference, held on November 29, 2024, at the Hotel Grande Bretagne in Athens, was a resounding success.
Greece Talks | Thessaloniki 2024
On Thursday, March 14, Thessaloniki was the proud host of Travel.gr’s premier conference, “GREECE TALKS_THESSALONIKI: Thessaloniki on the international tourism map.”
Prodexpo North 2024
Prodexpo North 2024, the premier annual event for the real estate sector by Tsomokos Communications, showcased the opportunities and hurdles within the Thessaloniki and Northern Greece real estate market.
Prodexpo Athens 2026
Now in its 27th edition, Prodexpo is Greece’s leading real estate conference and a long-standing meeting point for the people shaping the country’s property market.
Organised by Tsomokos Communications, Prodexpo 2026 brings together more than 140 speakers from government, finance and development.
This year’s programme looks at the market’s next chapter, from investment after the Recovery and Resilience Facility to spatial planning, affordable housing, PropTech and climate resilience.
Market Reports
Interviews
Peter Illovsky: The French Riviera’s luxury buyers are becoming more selective
The President of Côte d’Azur Sotheby’s International Realty talks to Kathimerini about shifting buyer profiles, sharper due diligence, and what comes next for Europe’s most established luxury market
Savvas Savvaidis: Greece’s luxury housing transition can now be measured in numbers
The President and CEO of Greece Sotheby’s International Realty speaks to Kathimerini about the data behind the shift, the rise of a new buyer profile, and what comes next for the Greek market
Empiria Group’s Boutique Vision: Investing in Athens and the Cyclades with purpose and style
As Greece continues to top global wish lists for discerning travelers, the country’s tourism landscape is evolving—and few are shaping its future quite like Antonis Iliopoulos, President of the Empiria Group.
Frank Reul Interview at Capital.gr
Frank Reul, Vice President Development Accor Premium, Midscale & Economy for Eastern Europe, the Balkans, Italy, and Greece, tells Capital.gr’s Vicky Kourlimpini about Greek investments, sustainable growth and tourism outlook.
Interview: Ioannis Kourounis, President, Greek Yachting Association
The President of the Greek Yachting Association, speaking to “b.s.”, outlines the current state of the sector, highlighting both its strong advantages and the ongoing challenges affecting its competitiveness.
Interview: Maria Zarralugui, Vice President of Development, Meliá Hotels International
In October 2025, we had the opportunity to speak with María Zarralugui, Vice President of Development at Meliá Hotels International, who shared valuable insights into the company’s ambitious expansion strategy in Greece and beyond.
Op-Eds
Deep dive summary
Greek Hospitality’s LinkedIn ecosystem in perspective
From sunsets to strategy
Rethinking hospitality content on LinkedIn
Talent is the new luxury
How LinkedIn shapes employer brands
Will AI change the way we travel?
In an era dominated by rapid technological advancements, discussions about artificial intelligence (AI) transforming various industries have become commonplace.
Luxury Travel: An evolving definition
The concept of luxury in travel has undergone significant transformations over the past century.
How Social Media is changing Destination Marketing
In recent years, social media has revolutionized the landscape of destination marketing.
White Papers
Season 21 – Roadmap to recovery
Season 21 – Voices of Clarity
Accor – white paper on Greek Market
