Insights Library
For over a decade, Travelworks has actively contributed to the hospitality marketing conversation through research, analysis and informed industry perspective. From white papers and market reports to op-eds, executive interviews and articles for leading media, the team draws on market intelligence and first-hand sector knowledge to explore the trends, challenges and opportunities shaping hospitality today.
Featured insights
Greece Talks 2026
Greece Talks returns to Athens on 10 November 2026 for its fourth edition. The annual forum has established itself as one of the most influential platforms for dialogue on hospitality in the Eastern Mediterranean.
Through headline fireside chats, it brings together leading international and Greek voices from hospitality, business, media, and public life. Past speakers include Prime Minister Kyriakos Mitsotakis, Charles Forte of Rocco Forte Hotels, and Monocle Editor-in-Chief Andrew Tuck. This edition will once again convene decision-makers to explore the ideas shaping the region’s future.
Conferences
The new mountain escape: rethinking Greek mountain hospitality at Hotel Experience
For decades, Greece’s mountains have lived by a simple calendar. Hotels filled with the first snow, emptied when it melted and waited for winter to come round again.
Where hospitality meets real estate: three conversations to follow at Prodexpo 2026
Every hotel begins as a real estate decision. Long before a brand story is written or a first guest walks through the door, someone has chosen a piece of land, found the capital to develop it and worked through the rules that govern what can be built there.
Greece Talks Crete 2026: reflections from the room
Tourism leaders convened to reflect on strategy, growth, and the evolving positioning of destinations.
Greece Talks 2025: Design, locality, and culture – Stijn Oyen | Kalia Konstantinidou
At Greece Talks Athens 2025, the panel “Design, Locality & Culture” featured Kalia Konstantinidou (Empiria Group) and Stijn Oyen (Design Hotels), discussing how design and cultural authenticity shape contemporary hospitality.
Greece Talks 2025: voices shaping the future of travel, culture and identity
On 14 November 2025, the historic Hotel Grande Bretagne in Athens hosted Greece Talks 2025, organised by Travel.gr and Proto Thema under the theme “The Intelligence Age: Travel, Culture & Connection.”
Investing in Greek tourism real estate: momentum, structure, and opportunity
Among the sessions that stood out at Prodexpo 2025 was the panel on tourism real estate investment, bringing together international operators, investors, and institutional voices to discuss the evolving dynamics of the Greek market.
Market Reports
Interviews
Peter Illovsky: The French Riviera’s luxury buyers are becoming more selective
The President of Côte d’Azur Sotheby’s International Realty talks to Kathimerini about shifting buyer profiles, sharper due diligence, and what comes next for Europe’s most established luxury market
Savvas Savvaidis: Greece’s luxury housing transition can now be measured in numbers
The President and CEO of Greece Sotheby’s International Realty speaks to Kathimerini about the data behind the shift, the rise of a new buyer profile, and what comes next for the Greek market
Empiria Group’s Boutique Vision: Investing in Athens and the Cyclades with purpose and style
As Greece continues to top global wish lists for discerning travelers, the country’s tourism landscape is evolving—and few are shaping its future quite like Antonis Iliopoulos, President of the Empiria Group.
Frank Reul Interview at Capital.gr
Frank Reul, Vice President Development Accor Premium, Midscale & Economy for Eastern Europe, the Balkans, Italy, and Greece, tells Capital.gr’s Vicky Kourlimpini about Greek investments, sustainable growth and tourism outlook.
Interview: Ioannis Kourounis, President, Greek Yachting Association
The President of the Greek Yachting Association, speaking to “b.s.”, outlines the current state of the sector, highlighting both its strong advantages and the ongoing challenges affecting its competitiveness.
Interview: Maria Zarralugui, Vice President of Development, Meliá Hotels International
In October 2025, we had the opportunity to speak with María Zarralugui, Vice President of Development at Meliá Hotels International, who shared valuable insights into the company’s ambitious expansion strategy in Greece and beyond.
Op-Eds
Deep dive summary
Greek Hospitality’s LinkedIn ecosystem in perspective
From sunsets to strategy
Rethinking hospitality content on LinkedIn
Talent is the new luxury
How LinkedIn shapes employer brands
Will AI change the way we travel?
In an era dominated by rapid technological advancements, discussions about artificial intelligence (AI) transforming various industries have become commonplace.
Luxury Travel: An evolving definition
The concept of luxury in travel has undergone significant transformations over the past century.
How Social Media is changing Destination Marketing
In recent years, social media has revolutionized the landscape of destination marketing.
White Papers
Season 21 - Roadmap to recovery
Season 21 - Voices of Clarity
Accor - white paper on Greek Market
