Will AI change the way we travel?

[spoiler alert: we do not know for sure]

words by Kostas Panagakis | released on August 27th, 2024

In an era dominated by rapid technological advancements, discussions about artificial intelligence (AI) transforming various industries have become commonplace. However, this is not another ChatGPT-generated article about how AI will revolutionize the way we travel. There are already plenty of such articles available online. Instead, our focus is on the uncertainty surrounding AI’s impact on the travel industry. 

The unpredictable impact of progress

Consider the example of how smartphones have influenced consumer behavior at supermarket checkouts. Market research firm Euromonitor International reports that global gum sales have declined by 15 percent since 2007, the year the iPhone was launched. Sales of last-minute goods at checkout counters have also dropped, as consumers are too engrossed in their phones to notice these products. This unforeseen consequence underscores the complexity of predicting technological impacts. Similarly, while we can anticipate some changes AI might bring to travel, the full scope remains uncertain.

How AI is changing travel planning

Artificial intelligence is poised to revolutionize the way we plan our travels. One significant development is the ability of AI-powered algorithms to provide personalized travel recommendations. By analyzing user preferences and past behaviors, these algorithms can suggest destinations, accommodations, and activities that align with individual tastes and budgets. This personalized approach ensures that travelers can discover unique experiences tailored specifically to them.

Moreover, smart booking systems, driven by AI, are streamlining the entire booking process. These systems can search through vast amounts of data to find the best deals on flights, hotels, and rental cars, saving travelers both time and money. Virtual travel assistants, such as AI chatbots, are also becoming increasingly popular. These assistants can answer queries, offer travel tips, and even make reservations, providing a seamless and efficient planning experience.

The uncertainty of future trends

But wait, there is an implication – the abovementioned uncertainty of Future Trends: While we can speculate about the future capabilities of AI in travel, such as an AI algorithm that seamlessly integrates TripAdvisor reviews with Booking.com listings, the reality is far more uncertain. Consider the scenario where AI responses dominate online reviews. Would travelers still write detailed reviews on platforms like TripAdvisor if they knew their feedback would only receive a standardized, automated reply filled with SEO keywords and polite yet condescending phrases? The personal touch of human interaction, which many travelers seek when leaving reviews, might be lost. As a result, the very existence of such review platforms could be in jeopardy if users feel their contributions are undervalued or ignored. This example underscores the unpredictability of AI’s long-term impact on travel, reminding us that while we can envision certain advancements, the actual trajectory may be entirely different.

Enhancing the travel experience

Artificial intelligence is not only changing how we plan our trips but also enhancing the travel experience itself. One of the most notable advancements is the use of AI in seamless check-ins. Airports and hotels are adopting facial recognition and biometric data technologies to facilitate faster, contactless check-ins. This reduces wait times and enhances security, making the process more efficient for travelers.

Real-time language translation tools powered by AI are breaking down language barriers, allowing travelers to communicate more effectively in foreign countries. These tools can translate spoken or written language instantaneously, enabling smoother interactions and a more immersive travel experience. Additionally, innovations such as AI-enabled luggage tracking and smart suitcases are making travel more convenient. These smart devices can provide real-time updates on the location of luggage, reducing the stress of lost or delayed baggage.

The hospitality sector is embracing AI to enhance guest experiences and operational efficiency. Smart rooms equipped with AI can create personalized environments for guests, adjusting lighting, temperature, and entertainment options based on individual preferences. Automated room service and AI-powered concierge services are also becoming more common, offering guests convenience and personalized attention.

AI is transforming customer service in the hospitality industry through predictive analytics and responsive virtual assistants. Hotels can use AI to anticipate guest needs and preferences, delivering a more tailored and satisfying experience. Operational efficiency is another area where AI is making a difference. By optimizing resource management, from energy usage to staff allocation, AI helps hotels operate more sustainably and cost-effectively.

In conclusion, while we can identify several areas where AI is set to revolutionize the travel industry, the full extent of its impact remains uncertain. Much like the unforeseen consequences of smartphones on supermarket sales, the effects of AI on travel will likely be complex and multifaceted. As AI continues to evolve, it is essential for industry stakeholders to remain adaptable and open to new possibilities. Embracing these technological advancements will undoubtedly enhance our travel experiences, but the journey of discovery is just beginning.

Article first released in the Greek edition of Travel.gr / Protothema.gr