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Reels are reshaping
Hotel social media content

How the latest video trends can bring you closer to your future guests

Hospitality Insights | Social Media

March 2022

TikTok is shifting hotel marketing to a video dominated arena

With TikTok rising as one of the most frequented social media apps and with its reach and impact being impressive, especially when it comes to younger audiences, it is only natural for Instagram and Facebook to follow its lead and introduce short format videos in their feeds.

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tiktok vs reels

In 2020 TikTok became the most downloaded app, with 850 m. downloads and it is currently “the leading platform for video experiences”. During August of the same year, Instagram decided to handle TikTok’s increasing popularity by introducing Reels, short format videos, that are more easily digestible than IGTV posts, but last longer than Stories. At the end of 2021, Facebook Reels were also introduced, while in 2022 Meta announced their availability in over 150 countries worldwide, for both iOS and Android systems.

This particular video format proved to be highly successful in raising both awareness and engagement, more so than any other format that existed prior. Its short duration and catchy content seems to keep the audience interested, mainly due to its captivating nature.

The creative process behind this content production, the brand new tools available, as well as the new offerings that all platforms keep on developing and the high engagement rate could, therefore, grow to be important, if not necessary, segments of hotel marketing teams’ strategies and a way to connect with their audiences. 

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