With TikTok rising as one of the most frequented social media apps and with its reach and impact being impressive, especially when it comes to younger audiences, it is only natural for Instagram and Facebook to follow its lead and introduce short format videos in their feeds.
In 2020 TikTok became the most downloaded app, with 850 m. downloads and it is currently “the leading platform for video experiences” (source: Greece is now open for Business! | TikTok For Business). During August of the same year, Instagram decided to handle TikTok’s increasing popularity by introducing Reels, short format videos, that are more easily digestible than IGTV posts, but last longer than Stories. At the end of 2021, Facebook Reels were also introduced, while in 2022 Meta announced their availability in over 150 countries worldwide, for both iOS and Android systems.
This particular video format proved to be highly successful in raising both awareness and engagement, more so than any other format that existed prior. Its short duration and catchy content seems to keep the audience interested, mainly due to its captivating nature.
Incorporating the new mediums to leverage your hotel experience
