Worldwide, the fishbowl of artificial experiences is being rejected
Vassilios Bartzokas
Founder
Design Ambassador
Τhe pandemic gives life to new ideas, sparks experimental thinking and results in explorable options. At the same time, it creates longing for a life richer in experiences, vistas and sensual immersion. Architecture and design make up integral parts of tourism, “building” on that which can be seen and that which can only be felt: an ambiance that awakens our emotions, sparks our imagination, calls for action and re-kindles lost memories. In the meantime, this desire turns into user-generated content: ratings and recommendations on online platforms, social media posts, blog articles. This model is in place everywhere, from the design of a city hotel to an exclusive resort, from a glamping ground to a pop- up experience hotel.
It is doubtful whether the development of city infrastructure will be affected by the pandemic, but its social structure will change. Functional solutions which reduce energy costs will become part of our day to day. Working remotely may turn into the post-pandemic norm in favour of the environment, increased free time and reduced expenditure of company resources. These changes may affect the size of homes. They may transform Airbnb properties into rental spaces on the short term, notably changing the scene for tourism and, of course, creating opportunities for different kinds of hotels and vacations. After all, we don’t expect cities to become primary tourist destinations during the coronavirus era.
With an obvious preference for the countryside and, more specifically, secluded, airy and sun-kissed destinations, concepts of luxury can be viable, if the necessary well-placed and timely actions are taken from a marketing perspective. Certain businesses will welcome exclusive guests and others will take this opportunity to make the appropriate investments towards next year’s season.
Slow living entices vacationers keen on discovering the meaning of life through activities that take place at a more leisurely pace. In the untouched side of nature, they are called by a world with less connectedness, closer to the lost Garden of Eden which everyone secretly dreams of. High-end resorts and hotels are favoured as seclusion is embedded in their DNA. In nearly “secret” locations, a select few can enjoy ample and abundant public and private spaces to relax out of the public eye, but always present via technological means and, in certain cases, able to socialise in the name of lobbying. This is the viable side of tourism in this day and age. In the meantime, whilst waiting for tomorrow, “mandatory” safety measures are not viewed as ideal by hotels.
Worldwide, the fishbowl of artificial experiences is being rejected. People of tourism are expected to produce experiences that are authentic, unique, meaningful and true, ideal for helping travellers “make up for lost time”. A day of complete and utter freedom, with everyone playing their special part to make it happen.
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