Sandblu Santorini presents Blu Syllogi: Santorini’s first luxury retail village
The island's new lifestyle destination, where shopping, dining, wellness, and contemporary Greek creativity come together in one all-day experience
September 16, 2026 – Santorini, Greece
Sandblu Santorini, LXR Hotels & Resorts presents Blu Syllogi, a new luxury retail village and lifestyle destination in Santorini. An integral part of Sandblu Santorini, Blu Syllogi combines fashion, dining, wellness, design, and contemporary Greek creativity, offering a different way to experience the island.
Beneath Ancient Thera, in one of the quietest corners of Santorini, Blu Syllogi unfolds in an amphitheatric layout, following the natural slope of the landscape. Its architecture is a natural continuation of the Santorini environment, capturing the clarity of Cycladic aesthetics in a contemporary way. White forms and clean geometric lines integrate harmoniously into the landscape, creating a modern take on Greek architectural tradition.
“Blu Syllogi was born from our desire to create a different kind of destination in Santorini, a place where shopping, dining, wellness and hospitality naturally coexist. It is a natural extension of the Sandblu Santorini experience and gives people a new reason to visit the resort, as well as to discover a different side of Santorini,” notes Leonidas Anagnostou, General Manager of Sandblu Santorini, LXR Hotels & Resorts.
Curated brands, a personalised experience
At the heart of Blu Syllogi is a distinctive collection of international and Greek brands, each expressing a different aspect of contemporary luxury lifestyle. Eleventy brings Italian sensibility through timeless resort collections and refined fabrics, while Farm Rio carries the vibrancy of Brazil through bold colours and signature prints. Atelier houses the collections of Polo Ralph Lauren and Paul & Shark, combining timeless style with modern resort styling.
Sand captures the effortless freedom of island life through beachwear, swimwear, and relaxed resort essentials, designed for sunlit days and an endless summer. Sun View offers a curated selection of sunglasses from leading brands, while Concept Store showcases contemporary Greek creativity through design objects, books, artworks, and creations by Greek designers. The collection is completed by the Missoni store, the Gofas boutique, the Signature Store with exclusive Sandblu Santorini items, and ETC with a selection of everyday resort essentials.
The experience has been designed with comfort and personalisation in mind. The private shopper service offers personal guidance while shopping, while the resort’s own fleet of luxury cars serves guests from anywhere in Santorini. All purchases can be delivered directly to the hotel or villa where guests are staying, regardless of the accommodation they have chosen.
A new lifestyle destination in Santorini
Blu Syllogi is not limited to shopping. The experience begins at Stári Bakery with aromatic coffee, freshly baked croissants, traditional Greek pies, and handmade baked goods, continues with lunch at Plateía, and ends with moments of relaxation and care at Aurora Spa, with treatments signed by internationally recognised 111SKIN by Dr. Yannis Alexandrides.
The day is rounded off with a glass of wine at Santovini Wine Cellar or dinner at Nectar, where Santorini’s culinary tradition meets seasonal ingredients and contemporary techniques. For families, the Bála Kids Club offers a creative space for children, allowing parents to enjoy the experience with comfort and ease.
With Blu Syllogi, Sandblu Santorini expands its ecosystem of experiences and creates a new destination for the whole island. A place where guests can spend their entire day, combining shopping, dining, wellness, and hospitality in a setting that captures a different side of Santorini.
Blu Syllogi creates a new reason to visit Santorini, and an invitation to discover it again.
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