Greek Hospitality on LinkedIn 2025

A deep dive into a social media ecosystem —
what works, what doesn’t, and the untapped

potential ahead

We never intended to do this
deep dive report

words by Kostas Panagakis | released on July 2nd, 2025

With a team of more than fifteen people working every day on content, ideas, and strategy for some of the most respected hospitality brands, Travelworks sees firsthand how communication trends shift and reshape. The truth is, a deep dive into LinkedIn & the Greek hospitality ecosystem was never on our radar. For years, it felt like too niche a territory for an agency that handles the full spectrum of hospitality communications — from multi-channel storytelling to PR, activations, and brand campaigns. LinkedIn was a significant part of our job but hardly the focus of a market study.

Yet, over time, its role has changed so noticeably that it was impossible not to take a closer look. LinkedIn has grown from a recruitment tool into a platform that shapes professional credibility, fosters B2B connections, and amplifies brand reputation far beyond seasonal offers and guest-facing storytelling.

For hospitality groups, it is now a
vital channel for attracting talent in a competitive market, nurturing investor and partner relationships, and showcasing sustainability and leadership commitments. For individual hotels and resorts, LinkedIn is becoming a quiet but powerful space to stand out.

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the Report

With this shift unfolding before our eyes, our curiosity took over. We wanted to see how other brands were using this space. We wanted to understand what content and strategies matter most to others. We wanted to see who is consistent, who is performing, and where there is still room to grow. More than anything, we wanted to step back from our own accounts and gain a true bird’s-eye view of Greece’s
hospitality community on LinkedIn — a landscape that is clearly more dynamic and nuanced than many might think.

Travelworks is privileged to shape and manage the LinkedIn
presence of some of the most respected brands, destinations, and hotel groups in the market. But we were genuinely curious: what does the rest of the ecosystem look like? How do other teams use this platform to define their voice, strengthen connections, and build trust in the professional sphere?

This report is the result of that exploration. It is not just a snapshot of numbers — it is a moment to reflect on how an entire industry is redefining its approach towards a social media platform with true impact.

Cover photo by Taso katsionis

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