Greek Market Report
Hotel Investments 2024 – 2027

Accor Hotels | Frank Reul, VP – Development Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece

Frank Reul
VP – Development Accor Premium, Midscale & Economy Eastern Europe, Balkans, Italy & Greece

Accor Hotels

Accor is poised to significantly amplify its presence in Greece, leveraging the country’s dynamic tourism landscape and our unique position within it. Recognizing Greece as a strategic destination, we are committed to expanding our presence across the country, which continues to outshine on the global stage with its impressive gains in market share since 2019. Our approach is holistic, deeply respecting and embracing the century-long tradition of Greek hospitality known for its warmth and generosity.

This tradition aligns with our mission to offer authentic experiences that reflect the character of each locale, recognizing the intricate mosaic of Greek culture, its rich history, and the untapped potential of its diverse landscapes.
 
Accor’s portfolio in Greece, showcasing eight prestigious properties, represents a commitment to diversity and innovation within the hospitality sector. With a strong foundation of existing collaborations, we are truly looking forward to introducing more Accor brands into the Greek market. Furthermore, we are focusing on developing resorts—a segment ripe for growth and innovation.

Our dedication extends to enhancing our partners’ property performance and leveraging our strong European customer base to benefit all stakeholders involved. Simultaneously, our efforts to expand our presence and adapt our diverse brand offerings are aimed at meeting and enriching the varied needs of the Greek tourism market.

As we look towards 2024 and beyond, we intend to deepen our roots in Greece through sustainable development and partnerships with local hoteliers. We are exploring new opportunities in Athens and beyond, targeting both renowned and undiscovered locales to ensure our growth is inclusive and benefits all stakeholders involved. Our commitment to Greece is unwavering, with plans to double our portfolio by adding eight more hotels, bringing new experiences and standards to the Greek hospitality sector.

Accor’s journey in Greece is one of strategic expansion, partnership, and commitment to the destination’s potential and unique character. As we continue to explore and invest in Greece, we aim to be at the forefront of the tourism industry’s evolution, ensuring that Greece not only maintains its competitive edge but also sets new benchmarks in hospitality. We look forward to our future in Greece and the opportunities to further contribute to its tourism development, making it a top choice for travelers worldwide and enriching its rich tradition of welcoming guests.

Accor plans to double the Group’s portfolio in Greece by adding eight more hotels