Greek Market Report
Hotel Investments 2024 – 2027
Hyatt Hotels Corporation | Carlos Paredes Fernández, Director of Hotel Development EAME – Inclusive Collection
Carlos Paredes Fernández
Director of Hotel Development EAME – Inclusive Collection
Hyatt Hotels Corporation
Hyatt Hotels Corporation is actively contributing to the Greek tourism landscape, expressing confidence in the country’s future potential. Emphasizing their commitment to the Greek market and its opportunities for expanding their Luxury All-Inclusive model, Hyatt currently boasts notable properties like Grand Hyatt Athens, Hyatt Regency Thessaloniki, AluaSoul Zakynthos, Dreams Corfu Resort & Spa, and Magma Resort Santorini.
Looking ahead to 2024, Hyatt has ambitious plans with the opening of Zoëtry Halkidiki scheduled for May. This luxury resort, featuring 104 rooms, aims to deliver an exceptional boutique all-inclusive experience, showcasing Hyatt’s dedication to diversifying within the all-inclusive range on the international stage.
The expansion strategy extends beyond existing locations, focusing on Greek resort destinations such as Crete, Rhodes, Kos, Paros, Corfu, Zakynthos, and mainland destinations like Halkidiki and the Athens Riviera.
This commitment underscores Hyatt’s dedication to contributing to the growth and prosperity of Greek hospitality.
Regarding the evolving hotel investment map in Greece, the entry of major brands is seen as crucial for enhancing the country’s appeal. Brands like Hyatt bring global recognition and elevated standards, attracting discerning travelers. Hyatt’s plans reflect confidence in the Greek market’s potential, extending beyond resort segments to urban areas by introducing innovative concepts to key cities.
Looking ahead to the future of Greek tourism, Hyatt remains optimistic about the opportunities it presents. Despite challenges, the company is well-prepared to navigate them by staying attuned to market dynamics, fostering partnerships, and continually enhancing offerings to meet evolving traveler needs. Hyatt is poised to adapt and contribute positively to the resilience and prosperity of Greek tourism in the coming years.
Zoëtry Halkidiki Resort & Spa,
opening 2024
