Greek Market Report
Hotel Investments 2024 – 2027
Hilton | Andreas Koukas, Director Development Greece & Cyprus
Andreas Koukas
Director Development Greece & Cyprus
Hilton
Hilton currently has eight trading hotels in Greece, with plans to open six hotels in the coming years. In recent years, we have concentrated our efforts on development in Greece, deploying our brands both in city locations and throughout the country’s island resort destinations, opening hotels in Santorini, Crete and Rhodes. Upcoming hotel openings in Greece include brand entries for Conrad Hotels & Resorts in the capital, as well as the first Curio Collection by Hilton property on the mainland.
Beyond key leisure destinations and the capital, we are also focusing our attention in up and coming destinations, including tapping into more market segments. For example, we recently announced our first year-round hotel in Chania and the debut of Tapestry Collection by Hilton. While we continue to grow our resort property portfolio in Crete and across Greece, the recently opened Chania Flair Boutique Hotel Tapestry Collection by Hilton, allows us to meet rising travel demand for city hotels with serving both business and leisure travellers.
The growth in our Greek portfolio comes primarily from relationships with new owners and brands, for example with Brown Hotels, with whom we announced plan to open two incredible resort hotels. As well actively pursuing relationships with new owners, we are also seeing demand from existing owners to further their relationship with Hilton, such as the Tsiledakis family, with whom we opened Chania Flair Boutique Hotel, Tapestry Collection by Hilton. We have a number of exciting projects we are working on and we look forward to sharing more details in due course.
Beyond Hilton’s strong commercial engine, there are undoubtedly key benefits deals with new and existing owners in Greece. Hilton’s reputation as the number one World’s Best Workplace, according to Great Place to Work; our award-winning loyalty programme, Hilton Honors, with more than 180 million members globally; our focus on responsible travel and tourism, paving the way to a net-zero future, and industry-leading technology enhancements, all contributing to Hilton’s attractiveness with both guests and owners.
We’re confident in the bright future of Hilton’s brands in Greece and excited to deliver even more incredible properties for our guests.
