Greek Market Report
Hotel Investments 2024 – 2027
Grivalia Hospitality | Natalia Strafti, Deputy CEO
Natalia Strafti
Deputy CEO
Grivalia Hospitality
2024 is expected to be another record year for Greek tourism, as Greece seems to be one of the most in-demand destinations for travelers across all types of hospitality offerings. Tourism continues to be a vital economic pillar for Greece, accounting for a substantial portion of its GDP and employment. Responding to high demand from travelers, the supply of hospitality offerings is expanding rapidly. In parallel, the country is strategically working to enhance the sector’s sustainability and competitiveness in the global tourism market, through diversification of its offerings, extending of the season and geographical distribution of tourist demand in less known destinations. Such initiatives also aim to make the sector less vulnerable to global economic fluctuations, geopolitical tensions, and climate change challenges.
In today’s competitive landscape, Grivalia Hospitality remains focused on the branded ultra-luxury hospitality segment which we believe offers significant growth potential within the Greek territory. Our aim is to push the boundaries of traditional Greek hospitality, attracting top flag international and local operators, shaping and promoting new destinations having respect for the natural environment and local heritage of each, creating luxury hospitality products in a sustainable manner, offering innovative experiences across our portfolio assets and implementing best practices in hospitality operation and development, in collaboration with our operators.
In 2024 we will be introducing a first of its kind concept in the Athenian Riviera and in Greece in general, our newest project “91 Athens Riviera”, a coupling of an exclusive Members Club and the epitome of the Glamping experience. Through this venture, we aim to establish the very first hybrid model of holistic lifestyle experiences and luxury accommodations, bringing our members and guests together through their common pursuit of tranquility, wellness and luxury. “91 Athens Riviera” will commence operations in spring of 2024, and it will be a unique offering of exclusive wellness and fitness facilities with a relaxation pool area, a state of the art [10] court tennis club, a vibrant beach club with a separate beachfront pool area, combined with 30 premium tents of distinctive architectural design, perfectly aligned with the natural surroundings, all within reach from the upscale commercial hubs of Voula and Glyfada. “91 Athens Riviera” will mark our first collaboration with Domes Resorts, adopting the renowned Domes Reserve concept and it will also be introducing the acclaimed restaurant Barbarossa Paros in the Athenian scene.
2024 will also be the first full year of operation of our recently opened O&O Aesthesis in the Athenian Riviera and Avant Mar in Paros, both of which are already making their mark in the Greek ultra luxury hospitality market.
Future holds ambitious projects for Grivalia Hospitality, in Megalonisos Petalioi and in Kalo Livadi Mykonos, two low density, ultra luxury, sustainable and environmentally friendly resorts, targeted to be built to the highest of standards, both of which are currently under design and permitting.
Debuting 91 Athens Riviera: Exclusive Club meets Luxury Glamping Fusion.
