Travelworks proudly accepted 2 Bronze and a Silver in this year’s Tourism Awards for its outstanding achievements with three very different briefs. The honours were awarded at the annual celebration of excellence in Greek tourism, which is dedicated to rewarding those in the travel and hospitality sector who show exceptional creativity and innovation. A select panel of judges from within the industry take into consideration the contribution to the promotion and growth of tourism in Greece when choosing the winners in each category.
Once again the event with the largest number of luxury crewed charter yachts in the world took place in Nafplion, placing Greek yachting tourism at the centre of global attention. Featuring 102 crewed charter yachts and more than 450 industry professionals from 31...
Summer Senses, the largest 5* hotel in Paros, which will open its doors for the first time in June 2019, is welcoming in the summer by revitalising the culinary map of the Cycladic Islands in collaboration with Hytra Restaurant. The Galazia Hytra team will be bringing...
Poseidonion Grand Hotel Branding
In order to manage the Poseidonion Grand Hotel brand, Travelworks was responsible for its overall PR and Communications by preparing all material, including graphic artwork, that stays true to the hotel’s distinct identity and character. Printed materials reflecting the specific aesthetic were created for all the hotel’s communication purposes, from its menus to its guest services and facilities. Travelworks prepared B2B material in electronic form, as well as organising themed events on the island to highlight the hotels significance as a historic landmark.
Grand Resort Lagonissi Social Media
Travelworks took on the management of the resort’s social media accounts that communicate the brand to an international audience. New content was created, such as a pool of photographic material via social media photo shoots, that would convey the authentic guest experience. An impressive increase in audience reach and engagement was achieved through themed topics focusing on the venue, gastronomy and destination highlights, thus reinforcing the resort’s unique identity.
Nikki Beach Resort & Spa Mail Campaigns
Focusing on online communication as a means of conveying the Nikki Beach Resort & Spa experience, an extensive promotional campaign was created by Travelworks. Content for summer events at the venue (White Party, What Women Want, Concerts, Yacht Parties, etc.) was carefully designed in order to reflect the high standard of branding that the Nikki Beach central headquarters in Miami desired. A large number of emails, social media posts and geo-targeted sponsored posts ensured a large attendance at each event and an increased brand awareness.
Words by Wendi Jane Ellis