Golden Tourism Award for the Tweed Run Spetses eventPoseidonion & Travelworks where in the spotlight once more as they received the Gold prize at the Tourism Awards for the use of social media to promote a themed event.
The Greek Tourism Awards are held annually in a celebration of excellence in the travel and hospitality sector and we were honoured to be granted such a prestigious accolade for our work during the Tweed Run, Spetses in which we made full use of Social Media to achieve another successful outcome.
Once again the event with the largest number of luxury crewed charter yachts in the world took place in Nafplion, placing Greek yachting tourism at the centre of global attention. Featuring 102 crewed charter yachts and more than 450 industry professionals from 31...
Travelworks has organised the Tweed Run, Spetses and its roll out since the event began in 2014. As a themed activation featuring vintage bikes and cyclists dressed in the classic garb of the 20s and 30s, its purpose is to draw attention to the historic character of its host, the Poseidonion Grand Hotel. The strategy for the coverage of the three-day happening is chiefly online via the hotel’s social media accounts, with original content and live streaming.
By using social media as a window into the event, Travelworks was able to increase audience engagement and thus created wider exposure for the historic hotel and its contribution to the hospitality sector in Greece.
Words by Wendi Jane Ellis