Volvo sponsorship - when the history of motoring meets the history of hospitalityPoseidonion Grand Hotel
When the historic Poseidonion Grand Hotel and Volvo Hellas came together in collaboration, harmoniously combining the values that both the brands represent, Travelworks managed the sponsorship process from beginning to end; from drafting the contract and generating publicity to crafting a full scale social media strategy across a number of platforms.
Volvo Hellas put a top-of-the-range Volvo XC90 at the disposal of the Poseidonion Grand Hotel, who offered it to guests as a luxury transfer service. A VIP test-drive of a Volvo model was also made available to guests during their stay at the hotel. Volvo incorporated branded social media content and in-room and lobby promotional materials, whilst a ‘Volvo Cigar Lounge’ was installed on the terrace of the Poseidonion.
Social MediaTravelworks crafted and scheduled a number of Volvo partnership posts for the Poseidonion Grand Hotel’s Facebook and Instagram accounts, raising awareness of both the collaboration and the two brands involved.
85 Great Portland Street,
London, W1W 7LT, United Kingdom
(+44) 2038 082984
5 Amfitheas Avenue,
Athens, 17122, Greece
(+30) 210 922 2525