Integrated newsletter campaigns for a luxury outgoing travel companyUnique Destinations (Kyvernitis Group)
The ClientKyvernitis Travel has been a leader in the Greek travel sector for over forty years. Unique Destinations makes up one of Kyvernitis Travel’s four operating divisions and serves the demand by affluent Greek travellers for tailor-made international travel experiences. Unique Destinations’ programmes aim to be authentic, exclusive and unique, offering additional services such as VIP meet-and-greet, luxury transfers, charter yachts, private viewings at top attractions and events management.
The BriefIn a world where global consumers are increasingly spending their disposable income on experiences rather than material goods, spurring a growth in the luxury travel market that is outpacing the rest of the travel industry, Unique Destinations required a tool that would differentiate their client communication from competing organisations.
An Integrated Newsletter FormatEvery month, Travelworks creates and designs a clear and elegant integrated PDF and newsletter for Unique Destinations, providing a one-stop inspiration and information platform for Unique Destinations’ clients. It was decided to incorporate visually appealing content, enticing copy and strong design, with the all-important end result of eliciting high open and click-through rates. Continuity of branding, including colour palette and a single visual language across the months, results in a coherent programme of communication, encouraging client loyalty to Unique Destinations’ services.
Each monthly newsletter is themed around a ‘destination of the month’ and includes full itinerary-style content tailored to the specific needs and requirements of Unique Destinations and their clients. The newsletters outline five key experiences to seek out in the chosen area, five selected hotels (recommended by Kyvernitis Travel from their collection of exclusive luxury hotel partnerships), dining options, insider tips, special offers and news.
Total Words Written
Above Industry Average Open Rate
85 Great Portland Street,
London, W1W 7LT, United Kingdom
(+44) 2038 082984
5 Amfitheas Avenue,
Athens, 17122, Greece
(+30) 210 922 2525