Greek Yachting Association

Social Media

The Client

The Greek Yachting Association (GYA) safeguards and guarantees the presence of professional commercial yachts in the eastern Mediterranean. The founding members of GYA are Greek professional yachting companies who are involved in all fields of Charter, Brokerage, Management, Insurance and Construction of large yachts. GYA and its Members represent over 90% of the Crewed Charter Yachts in Greece under the Central Agency Agreement.

The Brief

Travelworks provides full social media services for GYA through its Facebook platform, communicating with an audience of almost 5,000 followers.

A key part of the year for GYA is the annual Mediterranean Yacht Show, hosted in Nafplion in the spring. Social media interactions on the GYA account peak over the period, but Travelworks maintained a steady year-long conversation about the event via a number of throwback, testimonial-style posts.

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Increase in page likes

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Increased page reach in core early summer period

Unique users engaged since kick-off

Contact us

© Travelworks PR 2018

London Office

85 Great Portland Street,

London, W1W 7LT, United Kingdom

(+44) 2038 082984

Athens Office

5 Amfitheas Avenue,

Athens, 17122, Greece

(+30) 210 922 2525