Just 15km from the Parnassos ski slopes and 25km from Arachova, the Elatos Resort & Health Club is a prestigious destination wellness resort. The 39 autonomous chalets are built of natural materials, blending in with the natural fir forest surrounding the resor, providing an unique retreat for every traveller.
In 2015, Elatos Resort & Health Club entrusted Travelworks with its complete rebranding. A key aim was to increase year-round reservations, as well as unify the hotel’s brand identity across all formats and platforms and mark the institutions’ 20 year anniversary.
Keeping Elatos’ existing iconic logo, Travelworks consolidated branding across the entire resort. The creative team devised a range of brand identity proposals, incorporating sketches, watercolours and a blue/green colour palette, ultimately inspired by the resort’s unique location nestled in the mountains and pine forests of Arachova. The final design was rolled out across all deliverables, from print advertising and social media to room cards and menus.
85 Great Portland Street,
London, W1W 7LT, United Kingdom
(+44) 2038 082984
5 Amfitheas Avenue,
Athens, 17122, Greece
(+30) 210 922 2525