bluegr Hotels & Resorts has launched a new strategic partnership with Travelworks Public Relations, who will provide corporate communications and marketing services for the luxury hotel group. Travelworks has undertaken the implementation of an integrated media relations campaign, including press trips, gastronomic press events, one-on-one media meetings and influencer marketing for all the group’s hotels. At the same time, the collaboration also includes creative services and content creation for all venues of bluegr Hotels & Resorts.
Travelworks will be exhibiting at the 2018 World Travel Market (WTM) London, taking place between 5-7 November at the ExCeL Centre. The annual event brings together almost 5,000 international exhibitors, over 3,000 members of the press and more than 51,000 travel...
bluegr Hotels & Resorts
bluegr Hotels & Resorts has five hotel units in Crete, Athens and Rhodes. Perfect facilities and unique locations combine with impeccable service and authentic hospitality, providing the basis of the group’s philosophy and resulting in hotels that meet the needs of every visitor, with over 90% occupancy. Minos Beach art hotel is a member of the Small Luxury Hotels of the World, Minos Palace hotel & suites is adults-only, Candia Park village is dedicated to creating the ideal family holiday, Life Gallery athens is a haven of peace and tranquility. and Miramare suites & villas operate as a member of Sunprime Hotels.
Words by Dimitra Moraiti & Elle Arscott