On Friday 9th February, Travelworks CEO Kostas Panagakis presented insights into the use of social media for hotels on the Web Hotel stage of the 14th HORECA Expo.
“The philosophy and aesthetics of a brand are always online: as a promise, as an experience and as a memory”.
Photos by Pavla Bartonova
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Social media is becoming an increasingly integral part of daily life. With over 50% of users using platforms like Facebook and Instagram to check for travel tips, it is now an essential communication channel for hoteliers and hotel managers who want to increase both their sales figures and their business reputation. Whilst the basics of social media are well known, there are many aspects that are unique to the travel industry, and many techniques that can help you stand out in an often cluttered media environment.
Mr Panagakis covered a range of topics including the importance of context, understanding your competitors and advice on measuring KPIs, as well as tips on creating visual and tonal consistency, monitoring your followers’ demographics, optimum posting times, and a case study on the Poseidonion Grand Hotel showing how visual content and brand storytelling go hand in hand.
The HORECA Expo is the the most influential commercial forum for the tourist industry in Greece, the Balkans and Southeastern Europe, and welcomed over 100,000 visiting professionals from the hospitality and foodservice industry over the course of the event.
Words by Elle Arscott