Travelworks proudly accepted 2 Bronze and a Silver in this year’s Tourism Awards for its outstanding achievements with three very different briefs. The honours were awarded at the annual celebration of excellence in Greek tourism, which is dedicated to rewarding those in the travel and hospitality sector who show exceptional creativity and innovation. A select panel of judges from within the industry take into consideration the contribution to the promotion and growth of tourism in Greece when choosing the winners in each category.
Ushering in a new gastronomic era for bluegr Hotels & Resorts with award-winning chef Yiannis Baxevanis
bluegr Hotels & Resorts is proud to announce a new collaboration with top Greek chef Yiannis Baxevanis, who will act as consultant chef for the brand’s four hotels: Minos Beach art hotel, Minos Palace hotel & suites & Candia Park village in Crete, as well...
The Poseidonion Grand Hotel welcomes the signature touch of Baba Au Rum, one of the world’s 50 best bars
With the 2019 summer season just around the corner, the Poseidonion Grand Hotel is proud to announce its new collaboration with Baba Au Rum, one of the world’s 50 best bars! The 2019 season will commence with a special Easter pop-up bar, running from the 27th - 29th...
Poseidonion Grand Hotel Branding
In order to manage the Poseidonion Grand Hotel brand, Travelworks was responsible for its overall PR and Communications by preparing all material, including graphic artwork, that stays true to the hotel’s distinct identity and character. Printed materials reflecting the specific aesthetic were created for all the hotel’s communication purposes, from its menus to its guest services and facilities. Travelworks prepared B2B material in electronic form, as well as organising themed events on the island to highlight the hotels significance as a historic landmark.
Grand Resort Lagonissi Social Media
Travelworks took on the management of the resort’s social media accounts that communicate the brand to an international audience. New content was created, such as a pool of photographic material via social media photo shoots, that would convey the authentic guest experience. An impressive increase in audience reach and engagement was achieved through themed topics focusing on the venue, gastronomy and destination highlights, thus reinforcing the resort’s unique identity.
Nikki Beach Resort & Spa Mail Campaigns
Focusing on online communication as a means of conveying the Nikki Beach Resort & Spa experience, an extensive promotional campaign was created by Travelworks. Content for summer events at the venue (White Party, What Women Want, Concerts, Yacht Parties, etc.) was carefully designed in order to reflect the high standard of branding that the Nikki Beach central headquarters in Miami desired. A large number of emails, social media posts and geo-targeted sponsored posts ensured a large attendance at each event and an increased brand awareness.
Words by Wendi Jane Ellis