Golden Ermis Award for Travelworks & PGH

Travelworks is very proud to have received a prestigious Ermis Award, taking Gold in the category of PR and Experiential Events for the Tweed Run, Spetses

The purpose of the Ermis Awards Institution is to recognise creativity in communication and it is an honour to have achieved such an accolade. What makes the award even more special is that it is voted for by those within the advertising industry itself, namely the Association of Advertising and Communication Companies of Greece.

Travelworks was assigned by the Poseidonion Grand Hotel to prepare and roll out a full-scale communications programme which would coincide with the hotel’s centenary celebration of its founding. The aim was to strengthen its brand presence and to generate greater occupancy throughout the year.

Travelworks was responsible for the overall preparation of the activation, the organisation and roll out, as well as for press and social media coverage.

Photo (c): Ermis Awards & ΕΔΕΕ

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The Tweed Run Spetses is an annual three-day themed event in which cycling enthusiasts dress up in vintage clothing and enjoy scheduled bike rides and activities around the island, with the Poseidonion Grand Hotel as the host and focal point. Travelworks was responsible for the overall preparation of the activation, the organisation and roll out, as well as for press and social media coverage. From prize-giving ceremonies to beauty pageants, Travelworks ensured the smooth running of each stage of the Tweed Run, guaranteeing its optimum success.

Words by Wendi Jane Ellis